Trainer's profile

 

Vanitha Nadaraj has been in journalism for the past 15 years, writing on topics ranging from politics, consumer issues, labour matters, social problems, motoring, nightlife, and restaurant reviews.

 

She is now a sub-editor at an English daily in Malaysia, and was the KL correspondent for the Asia Calling programme for Jakarta-based KBR68H radio station. She has worked as a copywriter for an ad agency and has been in corporate communications.

 

She obtained her BA (Hons) in Mass Communications from Universiti Sains Malaysia and  completed her MA in journalism at Ateneo de Manila University as a fellow of the German-based Konrad Adenauer Foundation. She has presented papers on media in Malaysia in conferences, and has had her academic work published in publications overseas.

 

She now sits in a dialogue team on undocumented people in Malaysia under the United Nations High Commission for Refugees in Kuala Lumpur.

 

Persada RAY ( SA0079254-M )

6th Floor, Suite 18, IOI Business Park, Persiaran Puchong Jaya Selatan,

Bandar Puchong Jaya, 47100 Puchong, Selangor.

Phone:- +603 - 8064 4264   Fax:- +603 - 8064 4254

Email:- persadaray@gmail.com    http://Persadaray.com.my

The most powerful tool ever invented to get public attention is the media.

 

Many fear it because it can work against them and so they stay away from it. Many do not know how to use the media to get the right kind of attention and instil in the desired image in the minds of the viewers and readers, and they too shy away from it. Many make public relations mistakes and never recover from it - because the public does not forget. The right perception in the mind of Joe Public will give the kind of visibility that can open doors to better business and career opportunities; among others.

 

However, creating the desired visibility in the media can be a daunting task if you are totally unaware of the workings of the media and its practitioners, or are unable to draw the attention of the journalist to you or your organisation. This course will enable you to understand how the media and journalists relate to newsmakers, and how reporters go about their work. We help participants to understand the process from the media point of view.

 

We will show the mechanisms in a newsroom, the decision-making process and the key players involved. Participants will also be informed of the ways to generate good publicity and avoid bad publicity. There will be workshops on how to generate stories and write press releases, and mock press interviews to give participants an idea of how the reporters operate and think. The course is practical with real life examples and it will be conducted in an easy conversational manner so as to create opportunities for participants to seek clarification, get further details and air their doubts.

 

 

   Course Outline 

· Discover what the media really want;

· Different ways to capture interest;

· Publicity events - what works and what sucks;

· Techniques on how to control what comes out in the media;

· How to get the editor’s attention;

· How to deliver direct, effective, usable quotes;

· How to structure watertight answers that cannot be challenged    by an interviewer;

· How to keep control in a longer style interview - stopping interruptions and staying on track;

· Preparation of colourful messages that serve your purpose;

· Basic tips on presentation;

· How to use paper or e-mail, rather than an interview, to give information to journalists; and

· How to avoid bad publicity and being misquoted;

· Discover how a typical newsroom operates;

· Find out what happens to a story - from interview to publication;

· Techniques of turning bad publicity into good.

                            Corporate Communication Skills

                       - Mastering the Art of Dealing with Media Press

      10th & 11th December 2008, Sheraton Petaling Jaya, 9 a.m - 5 p.m

Course fee RM 980 per person ( inclusive tea breaks and lunch for 2 days, course notes                                                                                      and certificate of attendance )

100% SBL Claimable

www.hrdnet.com.my

Who should attend

 

· Public Relation Officer, Corporate Communication Officer who needs to focus and polish their performance ahead of a media announcement.

· Media liaison personnel and organisational spokespersons.

· For anyone whose role includes speaking to the press and presenting their organisation to the wider world directly via the media.

· Any personnel who involves with writing press releases, news or reports about their organization to the press.

Objectives

 

To show participants the many methods to generate publicity for themselves and their organisations;

To sensitise participants as to what the media wants and how the media wants it; and

To present techniques on how to ensure you get the right kind of media exposure even in times of a publicity disaster.

 

Terms & Conditions

(Please contact Miss Yazmin Yahaya before proceeding)

1. Complete the registration form and email or fax together the company cheque/ copy of the payment slip at least 1 week before the course commence.

2. All payments must be made under PERSADA RAY ENTERPRISE ( Maybank Account  512343533024 )

3. Any cancellations within one (1) week before the event are not refundable, but we will accept substitute participant/s.

4. The participants will only be registered once the cheque is cleared.

5. The organizer has all the rights to reschedule and change the venue due to unforeseen circumstances. If it happens, all participants will be contacted in advance.

For more information, kindly contact:-

 

Yazmin Yahaya

Email:-yazmin.persadaray@gmail.com

H/P:-    019-2076883

Note:-

- Please fax the Registration Form to

03- 8064 4254

- Certificate of attendance will only be given to those who have completed the course.

- Customized in-house course is available.

Knowledge is power. The more you know about reporters and the way they operate, the stronger you’ll be when you face them.