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| Strategic PR with Social Media |
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Most people confine their marketing and communication to the traditional media, not realising there is a huge virtual world where people spend hours each day for information, entertainment and socialising. Facebook, Flickr, podcast, Digg, MySpace, YouTube – these are the playground, shopping mall, coffee shop, library and speakers corner for a large segment of the population and most of them are in the 15 to 40 age group. Savvy public relations professionals recognize that incorporating social media into their current strategy is essential to reaching consumers, business buyers and media alike — now and in the future. Date: - T.B.A - Location: Holiday Inn, Glenmarie, Selangor Time: 9.00 am - 5.00 pm Social Media enables public relations professionals to talk directly with customers and prospects to foster valuable relationships. It also helps position the brand ahead of competitors and makes a brand referential. Strategic PR with Social Media workshop is specially designed to show you what exactly Social Media is and how you can use it for the benefit of your company and yourself by creating the right content and message using the technology that is available to deliver to the right group of people. There are numerous tools and channels that can be used in the virtual world to complement the traditional media so as to maximise the impact on your audience. You will develop further understanding on Social Media and learn new strategies to formulate a more comprehensive media plan to meet the goals and expectations that you have for you and your organisation. You will also learn to formulate media plans to using both traditional and new media to get your message out loud and clear to maximum the impact on your audience.
OBJECTIVE - Understand what Social Media is all about - Know how to use Social Media for different purposes - Learn how to plan media campaigns that use both traditional media and the new media to get optimum results - Design content for different media vehicle to reinforce your message for marketing and communication purposes and for communicating with employees within the organisation
COURSE OUTLINE
METHODOLOGY This course will be conducted in English and consists of interactive classroom lectures, demonstration through visual aids and group discussions.
WHO SHOULD ATTEND
This workshop is specially designed for those who are involved in the media relations aspect of PR. However, those who take this workshop will also know how to write advertising copies and marketing materials as we teach how to conceptualise ideas and know how to make the copy flow.
Trainer's Profile
Vanitha Nadaraj has over 33 years of working experience primarily in the area of communication. She has 16 years of experience in journalism as a sub-editor and reporter for The Star. She was a senior manager for corporate communications at Tesco Stores (M) Sdn Bhd, a multinational corporation with 12,000 employees, where she was handling both internal and external communications. Prior to that she was teaching communication to undergraduates at HELP University College, focusing on journalism, media planning and media management. She completed her MA in journalism at Ateneo de Manila University as a fellow of the German-based Konrad Adenauer Foundation and has presented papers on media in Malaysia and has had her academic work published in publications overseas. Presently, Vanitha conducts workshops in media visibility, crisis communication and business communication as well as provides consultancy in public relations. She has conducted various trainings for RAM Ratings Berhad, Sunway Berhad, OCBC Bank, NIOSH, IGB Berhad, Bond Pricing Agency, Jabatan Penjara Malaysia, UKM, USIM, Bond Pricing Agency, One Drop Perfumes, MARA, GIVI, Parkson, Metropolitan College and many other private and government agencies. Download Registration Form :
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