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| Dealing With Media Press |
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Media is one of the ways to promote, to make profits and to do publicity on your organization in tight economic times.Many corporations and organisations hire well-trained personnel/PR who knows how the media and journalists relate to newsmakers, and how reporters go about their work, as well as generate visibility. However, in today’s world, expanding operating costs by hiring such personnel may not be a viable option for many. The next best option is to ensure that existing personnel get the right kind of training in media relations so as to generate the kind of promotion and visibility that your organisation needs. Attending Dealing with the Media Press will open many doors to better business opportunities. Date: T.B.A - Location: Holiday Inn Glenmarie, Shah Alam , Selangor Time: 9.00 am - 5.00 pm Creating the desired visibility in the media can be a daunting task if you are totally unaware of the workings of the media and its practitioners, or are unable to draw the attention of the journalist to you or your organisation. This two-day workshop will show you a fast and effective way to get the attention of the corporate world is through the media. Dealing with the Media Press will definitely help your organization to achieve a greater impact and bigger profit with less cost
OBJECTIVE - Plan and run a PR campaign that really turns into column inches - Understand how journalists work and what they need from you - Produce press releases that get used - Know how to handle a PR crisis - Give successful one-to-one press interviews - Get the media recognition that your organisation needs
COURSE OUTLINE
METHODOLOGY This course will show you the mechanisms in a newsroom, the decision-making process and the key players involved. Participants will also be informed of the ways to generate good publicity and avoid bad publicity. There will be workshops on how to generate stories and write press releases, and mock press interviews to give participants an idea of how the reporters operate and think.
WHO SHOULD ATTEND
Whether you are responsible for sales and marketing, business development , customer service or public relations for your organisation, you need to know the fundamentals of Social Media to fully exploit the opportunities it offers for attracting new customers, retaining existing customers, brand development, innovation, product and service sales and distribution, recruitment, etc:-
Trainer's Profile
Vanitha Nadaraj has over 33 years of working experience primarily in the area of communication. She has 16 years of experience in journalism as a sub-editor and reporter for The Star. She was a senior manager for corporate communications at Tesco Stores (M) Sdn Bhd, a multinational corporation with 12,000 employees, where she was handling both internal and external communications. Prior to that she was teaching communication to undergraduates at HELP University College, focusing on journalism, media planning and media management. She completed her MA in journalism at Ateneo de Manila University as a fellow of the German-based Konrad Adenauer Foundation and has presented papers on media in Malaysia and has had her academic work published in publications overseas. Presently, Vanitha conducts workshops in media visibility, crisis communication and business communication as well as provides consultancy in public relations. She has conducted various trainings for RAM Ratings Berhad, Sunway Berhad, OCBC Bank, NIOSH, IGB Berhad, Bond Pricing Agency, Jabatan Penjara Malaysia, UKM, USIM, Bond Pricing Agency, One Drop Perfumes, MARA, GIVI, Parkson, Metropolitan College and many other private and government agencies. Download Registration Form :
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